A guide for everyone who walks and talks the itslearning brand
Welcome to the itslearning brand guidelines! Our brand should be easy to recognize and applied in all the ways we talk to our customers and users.
Consistency is critical to make itslearning stand out and be memorable. Details matter, from the way we talk, how we use our colors and logo, and the font we use in our company emails.
Our brand is what we deliver and the total experience people have when they interact with us.
– Our purpose statement –
Our cloud-based learning platform is designed for teachers and how they want to teach. We empower learners by empowering teachers and educators.
By offering the best-in-class learning solution, we enable educators to excel at developing the talents of every student.
Educators are the heroes of our story
We are the guide, helping them to succeed.
We do our best to really listen to our customers and each other. By doing so people feel valued, and we gain a greater understanding of their needs and concerns.
It's all about empathy – to see the world through the eyes of our audience and to put ourselves in their shoes. When we understand what matters to teachers and students, we can focus on helping them to overcome their challenges and achieve their goals.
Our brand personality
We communicate in the same way as we deliver:
In our communication
We are easygoing; we simplify and use language that is easy to understand
in all we do; we offer the best solutions and keep everything concise and relevant
We always give value to the recipient
In our product
Simple to set up and use. Our LMS automates your routine tasks, so you can focus on teaching.
From plans to assignments and reports. All you need, connected seamlessly in one LMS platform.
Stay connected with your students and engage them with positive feedback and personalized education.
We are passionate about education. We are knowledgeable, reliable and will always deliver.
Tone of voice
The way a brand speaks is just as important as the way it looks.
Keep it simple.
Our words matter
Use second-person pronouns (such as you instead of the customer) and simple phrases to create content that is understandable and relatable to our audience
Use positive or neutral words, and phrasing that give the reader a positive emotion. Avoid negative language e.g. can't, don't, won't. Instead of saying: "You can't continue without logging in", say "Please log in to continue".
Remember, we’re allowed to be informal and playful where appropriate
itslearning is the leading European learning platform provider for schools and universities. Built for today's way of teaching, itslearning is used by millions of people around the world. We are headquartered in Bergen, Norway, with offices in 8 countries. Since 2019, itslearning has been part of Sanoma Learning who serve 20 million students across Europe.
Find us at itslearning.com
itslearning is an online learning platform designed for teachers. We are Nordic in spirit and by design. Our focus is to deliver an intuitive learning platform, empowering educators and students.
Our platform helps you plan for successful learning. It's easy to create lessons and resources that engage your students. It streamlines common teaching tasks, allowing more time to teach. It provides actionable insights about student progress to help better personalize instruction.
The result: delighted teachers, happy students, and improved learning.
Learn more at itslearning.com
itslearning. Lowercase, one word.
Did you know?
itslearning began as a startup in 1999. The company’s original name was IT Solutions (ITS) because the founders had all studied IT and the business model was to set up software solutions for schools. A learning platform which we called itslearning.
Please contact the itslearning marketing team if you have any specific requests for itslearning resources or if you are having trouble finding something. We will do our best to assist you.
The marketing team are on hand and ready to help you with any marketing resources or company assets you require. If you need corporate merchandise e.g. hoodies, pens etc please reach out to us.
How to use our logo...
at the heart of education
Used in corporate communications e.g. Press releases, tenders and legal documents
Lato is the font we use in our product. It's a san-serif font that's accessible, easy to read, and includes characters we need across the languages we support.
We use Calibri as our fallback font. Calibri is a cross platform system font with the characters we need across the languages we support.
Illustration, icons & Photography
To break the monotony of photography we often mix things up a little by using icons and illustrations. Complimenting our brand, this mix always supports our messaging and reflects our color palette.
When representing our users and the people in our community through photography, authenticity is essential. We spend time in their space and try to capture moments that represent them and their environment.
Reportage photography, or what's also known as documentary photography, is a photographic style that captures a moment or event in a narrative fashion, i.e., images that tell a story.